SmallBizGenius Analysis

Ashford.com receives overwhelmingly positive feedback regarding its prices, shipping speed, and product quality, particularly for watches and sunglasses. While most customers are satisfied, some report issues with customer service responsiveness and occasional order fulfillment errors.

Category Breakdown

Scores based on analysis of 300 recent reviews

Shipping & Delivery

9.0/10

Customers consistently praise Ashford's fast shipping and prompt delivery. Many reviewers were surprised by how quickly their orders arrived, even during peak seasons like Christmas.

40 reviews mention this

Pricing & Value

8.5/10

Reviewers frequently mention Ashford's competitive pricing and great deals, especially on brands like Maui Jim and Movado. Many customers express that the prices seem 'too good to be true' but are pleasantly surprised by the legitimacy and quality of the products.

35 reviews mention this

Product Quality

8.0/10

Most customers are satisfied with the quality of the watches and sunglasses they receive from Ashford. Reviewers note that the products arrive in new condition with original packaging and protection stickers.

25 reviews mention this

Customer Service

5.5/10

While some reviewers praise Ashford's customer service, a significant number report negative experiences. Common complaints include slow response times, difficulty resolving issues, and unhelpful support representatives.

15 reviews mention this

Website Experience

7.8/10

Several reviewers find Ashford's website easy to navigate and the ordering process straightforward. Customers appreciate the user-friendly interface and the availability of information on the website.

8 reviews mention this

Pros & Cons

What Customers Love

Fast and efficient shipping Mentioned 40x
"Fast delivery and high quality item."
Competitive pricing and great deals Mentioned 35x
"Great price on some Maui Jim's that I've been wanting! Shipped super fast, will definitely check with Ashford before buying anything else!"
Authentic products in new condition Mentioned 15x
"The watches have been flawless with original protection stickers as one would expect"
Easy-to-navigate website Mentioned 8x
"The website was easy to navigate and my purchase came on time."
Wide selection of watches and sunglasses Mentioned 5x
"Ashford has always been a great go to company for wrist watches at great competitive prices."

Common Complaints

Slow and unresponsive customer service Mentioned 15x
"I paid 125 for an order and now, after 2 months, I have not received a single thing, they don't answer and no customer service. Total scam! do not buy!!!!"
Occasional issues with order fulfillment (missing items, wrong sizes) Mentioned 5x
"Ordered an item and then realised the size wasn't right - I emailed customer services within 2 minutes of the order confirmation asking to cancel. As soon as the order had shipped... they decided to force me to accept the item."
Reports of damaged or malfunctioning products Mentioned 4x
"I recently purchased a pair of sunglasses from this company, and unfortunately had a very disappointing experience. While wearing them, one of the lenses fell out almost immediately, which clearly indicates a quality issue"
Shipping issues (incorrect address) Mentioned 2x
"The company sent a package for delivery without a physical address even though it was included in shipping and address on the order form."
Warranty issues Mentioned 2x
"Two-year warranty statement is not accurate: I recently purchased a pair of sunglasses from this company, and unfortunately had a very disappointing experience."

Common Questions About Ashford

Answers derived from customer review patterns

Is Ashford legit and trustworthy?

The majority of reviewers indicate that Ashford is a legitimate and trustworthy online retailer. Many customers report successful purchases and express satisfaction with the authenticity and quality of the products they receive. While some negative reviews mention issues with customer service or order fulfillment, the overall sentiment suggests that Ashford is a reliable source for watches and sunglasses. Customers often note that the prices seem too good to be true, but they are generally pleased with their purchases.

Based on 45 reviews

Does Ashford have good customer service?

Customer service experiences with Ashford appear to be mixed. While some reviewers praise the customer service team for their quick responses and helpfulness, a significant number of customers report negative experiences. Common complaints include slow response times, difficulty resolving issues, and a lack of communication. Some customers have had trouble with returns, refunds, or replacements, while others have found the customer service representatives to be unhelpful. Therefore, customer service is an area where Ashford could improve.

Based on 15 reviews

Is Ashford worth it for small business?

Ashford can be a worthwhile option for small businesses looking for affordable watches or sunglasses for themselves or as gifts for employees or clients. The competitive pricing and fast shipping are major advantages. However, small business owners should be aware of the potential for customer service issues and order fulfillment errors. If excellent customer support is a top priority, businesses may want to consider alternative retailers with more consistent service reviews.

Based on 20 reviews

What is Ashford's return policy like?

The reviews do not provide specific details about Ashford's return policy. Some reviewers mention having difficulty with returns or replacements, suggesting that the process may not always be smooth. It is recommended to check Ashford's website directly for the most up-to-date information on their return policy and procedures. Customers should also be prepared to potentially encounter challenges when attempting to return or exchange items.

Based on 3 reviews

Why are Ashford's prices so low?

Many reviewers express surprise at Ashford's low prices, particularly on designer brands like Maui Jim and Movado. While the exact reasons for the discounted prices are not explicitly stated in the reviews, it can be inferred that Ashford may be an authorized dealer that purchases in bulk or operates with lower overhead costs than traditional brick-and-mortar stores. Some reviewers speculate that Ashford may offer closeout or discontinued models at reduced prices. Regardless of the specific reasons, the low prices are a major draw for many customers.

Based on 10 reviews